Copywriting for Marketing Success

The reality is that no one buys because a website looks good. Or because an email has a special offer. People buy because they are motivated by the message.

The marketing message.

IF it is effective and compelling.

"I Help Businesses Sell More of Their Products and Services,
One SUCCESSFUL Message at a Time."
   --  Michael Haskett

Copywriting Services and Fees

There is a process before Michael starts any work with a new client. An initial consultation, in person or on the phone or Skype, is scheduled to determine the project, scope of work, and overall goals. A proposal is then created, with firm fees and time frames. Once that has been agreed to, Michael gets to work planning and crafting your copywriting project.

The fees shown below are examples of typical projects.

Michael's definition of Copywriting: "Creating powerful, responsive, highly-persuasive marketing copy that will increase your sales and profits."

Email Automation (Drip) Campaigns

Well written and accurately focused emails drive conversions. The Direct Marketing Association pegs the average ROI of email marketing at 3,800 percent.

Fee: $300 - $500 per email

Lead Magnets: Guides-Reports-Cheat Sheets-Resource Lists

An irresistible incentive offering specific information or content that a prospect will highly value, in exchange for their email address. The goal of the Lead Magnet is to dramatically increase the number of targeted leads you are getting.

Fee: $1,000 - $3,000

Web Content

Web content is all about your prospect/customer and his or her needs.  The purpose of effective and compelling web pages is to convince website visitors that they should become customers of YOUR company. This is done by positioning your company as dependable, trustworthy and experienced. 

Fee: $400 - $1,000 per page

Long-form Sales or Landing Page

Created to convince someone to buy or convert. When used correctly, a long-form sales page can significantly increase conversions.

Fee: $2,500 - $4,500

Press/Media Releases

Boost your company’s visibility and tell prospects and customers who you are, what you do, and why they need you. Plus, you also gain the attention of journalists.

Fee: $400 - $1,000

E-Books

E-books help grow your mailing lists. They get in front of a different audience. They show off why you’re better than your competition. They help bring more business to your company.

Fee: $1,500 - $4,000

Additional services available:

  • Case Study
  • E-newsletter/E-zine
  • Direct Mail: Sales Letter Package
  • check
    Keyword Research
  • FAQs
  • Testimonial
  • Video Sales Letter/Script
  • check
    White Papers

Copywriting for Marketing Success

As a results-focused copywriter, based on my 30+ years of business ownership, I help businesses get better results with their sales pages, email campaigns, web content, lead magnets, case studies, e-books, and other marketing material. 

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