The reality is that no one buys because a website looks good. Or because an email has a special offer. People buy because they are motivated by the message.
The marketing message.
IF it is effective and compelling.
There is a process before Michael starts any work with a new client. An initial consultation, in person or on the phone or Skype, is scheduled to determine the project, scope of work, and overall goals. A proposal is then created, with firm fees and time frames. Once that has been agreed to, Michael gets to work planning and crafting your copywriting project.
The fees shown below are examples of typical projects.
Michael's definition of Copywriting: "Creating powerful, responsive, highly-persuasive marketing copy that will increase your sales and profits."
Email Automation (Drip) Campaigns
Well written and accurately focused emails drive conversions. The Direct Marketing Association pegs the average ROI of email marketing at 3,800 percent.
Fee: $300 - $500 per email
Lead Magnets: Guides-Reports-Cheat Sheets-Resource Lists
An irresistible incentive offering specific information or content that a prospect will highly value, in exchange for their email address. The goal of the Lead Magnet is to dramatically increase the number of targeted leads you are getting.
Fee: $1,000 - $3,000
Web content is all about your prospect/customer and his or her needs. The purpose of effective and compelling web pages is to convince website visitors that they should become customers of YOUR company. This is done by positioning your company as dependable, trustworthy and experienced.
Fee: $400 - $1,000 per page
Long-form Sales or Landing Page
Created to convince someone to buy or convert. When used correctly, a long-form sales page can significantly increase conversions.
Fee: $2,500 - $4,500
Boost your company’s visibility and tell prospects and customers who you are, what you do, and why they need you. Plus, you also gain the attention of journalists.
Fee: $400 - $1,000
E-books help grow your mailing lists. They get in front of a different audience. They show off why you’re better than your competition. They help bring more business to your company.
Fee: $1,500 - $4,000
Additional services available:
Copywriting for Marketing Success
As a results-focused copywriter, based on my 30+ years of business ownership, I help businesses get better results with their sales pages, email campaigns, web content, lead magnets, case studies, e-books, and other marketing material.